In addition to print ads, the publishing industry will increase its spending in digital ads by 2016. Since digital ad sales will be higher, this is the case. In contrast, a newspaper agency loses almost $7 in print revenue for every $1 in ad benefit.
Greater revenue is possible as the ad room expands in various ways (retargeting exchanges, agency trading desks, and ad networks). More significantly, the ad space thrives on high inventory
management systems and structured ad investments.
In the publishing industry, a paradigm shift has occurred, with many business leaders preferring the digital space over every other platform for promoting their company.
These force the publishing industry to look for improvements in their digital marketing medium.
Online ventures lose value over time due to a lack of database updates and missed leads. Attempts to increase readership by competitive engagements, literary platforms, and technological arsenals have largely failed. As a result, we help the publishing industry strike a balance between conventional marketing advantages and online possibilities.
Any queries? Please contact us with your requirements